Five years ago, the Schorem Barber Shop opened its doors in Rotterdam. Today, men fly in from Chicago or Singapore to get a new look. But the motivation behind the whole business is still the same: to create a place where the owners themselves can have fun, listen to their own kind of music and to have a beer or two with their patrons.
All images: © Jelle Mollema Photography
Most grandpas have one, hipsters wear it and even Brad Pitt shows one off - the male beard has become a fashionable must-have and all variants have become socially acceptable. The mens' RAW look is complemented by a matching hair style. Whether fancy, retro, or elegant, it always must be: well maintained. That’s why more and more men see a barber. And the Schorem Shop in Rotterdam has almost gained cult status as part of this trend - Rockabillies, Gentlemen, Punks, Rockers but also ordinary consumers from around the world make pilgrimages to this location to at least once take a seat in one of these coveted chairs. For what they can expect is the very traditional and highest form of craftsmanship when it comes to cutting hair. “People are in need of something that is really unique, something they can’t get everywhere. People want quality again.” And that’s exactly what they get at Schorem.
The guys have specialized in classic men’s cuts: Pompadour, flattops, contours and other retro variants are styled to perfection by some eleven hairdressers. Howling “MAD” Miky, Don Daco, Lausy Lau or the duo The Bearded Bastard & Bloody Butcher treat the man’s face with classic straight razors and a steam bath. They don’t care about fashion or trends - “We love the rock ’n’ roll subcultures, and that’s why we are so much into the Pomps and Quiffs. We live for styles that have have proven themselves over time.”
Schorem has the “first come first serve” policy, they do not make appointments. You have to get up early and be prepared to wait if you want the razor treatment. You are being transformed into a gentleman - at least outwardly - true to old tradition. The extensive care required for the magnificent hair is then up to each man. Although it should be easy with the right products offered by the shop. But in the end, a man feels most comfortable in his very own private bathroom. Then, after all, it won’t take long before an inner transformation takes place and George Bernard Shaw’s quote becomes worldly wisdom: “A gentleman is one who puts more into the world than he takes out.”
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