Duravit, sponsorship has a commercial and a social dimension. Duravit supports
many smaller clubs in order to strengthen the regions in which Duravit has
production facilities, particularly in terms of human relations.
connection to sport is no coincidence: for 30 years, employees have met at
Duravit's company sports club to play football, table tennis, for bowling or
larger and better known sponsored clubs are the "Grün-Weiß Mannheim"
tennis club, the handball club “Rhein-Neckar-Löwen” in the German national
league and the multiple German ice hockey champions “Adler Mannheim”.
larger clubs, the economic motivation of the sponsorship plays a far more
important role: the declared goal is to increase awareness of the brand Duravit,
to enhance the attractiveness and appeal of the brand and ultimately to make it
easier for retailers and tradesmen to sell the products. The positive feedback
from customers and a noticeable effect on sales development are encouraging
results of the sponsoring activities.
Adler Mannheim are the flagship of the German Ice Hockey League (DEL) and with eight titles (1980/1997 / 1998 / 1999 / 2001 / 2007/2015/2019) the most successful club in the highest German ice hockey league.
The Rhine-Neckar Lions are the figurehead of the Rhine-Neckar metropolitan region in the DKB Handball Bundesliga. Since its promotion to the highest German league, the club has developed into one of the most popular handball clubs worldwide.